Big Data and business network analysis: applications in management and optimization
DOI:
https://doi.org/10.56764/hpu2.jos.2025.4.01.60-70Abstract
Big Data has significantly transformed business operations, enabling deeper insights and more informed decision-making. Its impact is particularly evident in business network analysis, where companies can now dissect and understand complex supply chains and distribution systems like never before. Businesses can uncover hidden patterns and relationships by analyzing vast datasets, improving efficiency and decision-making processes. This paper explores the applications of Big Data in business network analysis, focusing on how it enhances supply chain visibility, risk management, and demand forecasting. It also addresses challenges like data privacy, security, and managing large datasets. Finally, the paper highlights potential future research directions, emphasizing areas for further development that could drive more innovation in using Big Data for business networks. Through this examination, the paper aims to clarify how Big Data is reshaping business networks and offer insights into this critical field’s continued evolution.
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