Harnessing the power of Big Data: transforming market prediction and supply chain optimization
DOI:
https://doi.org/10.56764/hpu2.jos.2025.4.01.71-83Abstract
In the rapidly evolving landscape of commerce and industry, the integration of Big Data analytics stands as a pivotal innovation driving transformation across market prediction and supply chain optimization. This paper delves into the methodologies and technologies underpinning behind the harnessing of Big Data to enhance predictive accuracy in market trends prediction and streamline supply chain processes. Through comprehensive analysis and case studies, we explore how advanced algorithms, machine learning techniques, and real-time data processing can be leveraged to forecast market dynamics with unprecedented precision. Furthermore, we examine the impact of Big Data on supply chain management, highlighting how data-driven strategies can optimize inventory management, reduce operational costs, and improve responsiveness to market demands. By synthesizing insights from various sectors, this study illustrates the profound potential of Big Data to revolutionize traditional business models, offering a roadmap for organizations aiming to achieve competitive advantage in a data-centric world. The findings underscore the necessity for businesses to adopt robust data infrastructure and analytical capabilities, ensuring sustained growth and adaptability in an increasingly complex marketplace.
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